"While on one of her extended trips to Florida, Nancy Wittenburg received word that a dear friend had a new baby. She immediately started searching for a baby gift with some Florida flair. She found that the options were limited … and that was the inspiration for Florida Baby. This new store on the second floor at The Franklin Shops checks all of the boxes: cute, clever, affordable and shippable, while still representing the quality that our shoppers have come to expect. Bibs, blankets and beach hats, plus giggling turtles and bubbling baby alligators are just a few items to choose from. There is also a small section dedicated to NASCAR baby.